Exterior Cleaning Online Reviews: How Influential Are They?

It seems like nowadays, Troy, MI homeowners are more likely to trust an online review than a personal recommendation. This is especially true when it comes to services like exterior cleaning. So, if you’re in the market for a good exterior cleaning service, how do you decide which one to go with? By reading online reviews, of course! But are all online reviews created equal? And what impact do they have on our decision-making process? Let’s take a closer look.

Homeowners use online reviews to learn about a company’s reputation and services

Online reviews are like the modern technology representation of word of mouth. If you say something nice about a service, another potential customer who reads it will definitely take your review into consideration. The more positive reviews a company has, the more it stands out. The same is true for exterior cleaning services. A customer will always go for a company with 5-star ratings and reviews over a company that’s been established for a while but with fewer reviews.

Homeowners are increasingly relying on online reviews when making decisions about exterior cleaning services

Exterior cleaning company websites or any company website for that matter will only show all the good stuff. How can you tell if they’re really good at gutter cleaning, for example? Open up a browser on your computer or phone and search for reviews. You’ll be hooked up to reading them without you noticing it! Reviews greatly help homeowners in choosing the company that will deliver their needs. It will give them an idea of what to expect than just blindly choosing from a pool of options.

What to look for when reading online reviews

More often than not, reviews show the thoughts and emotions of the customer who wrote them. Some are simple “thank you for the job well done on your roof” reviews. Others are “will definitely use them again to wash my home’s sidings and will recommend to others” type of reviews. There’s an endless range, actually. But what should you look for? Consistency. It must be true if something has been said consistently from one review to another. If this is missing, you may want to think again about getting services from that company.

Companies can improve their online presence by asking customers to write positive reviews

Oakland County, MI homeowners are always busy. It’s either because of their work, household chores, or just daily errands. And, writing a review could be the last on their to-do list or could be not. In order to build a stronger online presence, it won’t hurt to reach out to them and ask nicely for a review. You’ll be surprised that most of them will actually respond! This is also one good way to establish customer relationships. They will feel that what they say matters and that your company is open to suggestions or improvements.

The benefits for both the customer and the company

When someone leaves a review, it helps others and the company at the same time. In what way? That review will hugely impact if the next possible customer will get the company’s services or not. And that very same review will help the business acquire more customers to trust them. But, what if it’s a low rating or worse, a negative review? Someone from the organization should reach out to the client and discuss how things can be turned around and leave everyone on a positive note.


Online reviews can make or break a business. And Lake State Cleaning is acing the game and we’re here to stay! We are proud to say that being a locally-owned family business, we have maintained that level of service to have gained the trust of our customers. And we are confident that we’ll earn yours! Let us help you with your exterior cleaning needs and we promise that this is the start of our long-term customer relationship. We’re excited! See us on Facebook, Instagram, Youtube, and Linkedin!